Bumpstart: A New Look — A Fresh Chapter in Our Family Story
After more than 30 years of helping families prepare for their new arrivals, we felt it was time for a little refresh! We're so excited to introduce you to a new look that reflects who we are today and where we’re going next.
Bumpstart has always been about family, trust, and real support and while our brand is evolving, those values remain at the heart of everything we do.
Why Now?
When we first opened our doors back in the early 1990s, the world of baby shopping looked very different. Over the years, we’ve grown alongside our customers, adapting to new generations of parents, new products, and new ways of shopping.
We felt it was the right time to update our look so that it better represents the Bumpstart you know today: modern, knowledgeable, and always here for you.
This rebrand isn’t about changing who we are — it’s about celebrating how far we’ve come and creating space for what’s ahead.
What’s Changed?
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A new logo and colour palette that feels fresh, warm and welcoming — just like us.
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Updated signage and visuals in-store to make your shopping experience smoother and more enjoyable.
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A refreshed website and social presence, with clearer information and more helpful content for growing families.
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A renewed focus on what we do best: practical advice, hands-on support, and carefully chosen products from trusted brands.
What Hasn’t Changed?
The heart of Bumpstart is still the same.
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We’re still your local, family run, independent business, built on family values.
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You’ll still find the biggest selection of prams, car seats, nursery furniture, and accessories in the area.
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Our friendly and very experienced team is still here to offer guidance without pressure.
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And you can still try before you buy, store items until you’re ready, and have your car seat fitted by someone who knows what they’re doing.
We’re So Glad You’re Here
We’re incredibly proud of what Bumpstart has become, and we’re so grateful to everyone who’s supported us — from brand new parents to loyal grandparents who came to us years ago.
This new look is for you — our customers, our community, our extended family.
Come in, take a look around, and celebrate this new chapter with us.
We can’t wait to welcome you 💛
